The holiday season is just around the corner, and that means you should have started prepping your holiday selling strategies by now. As the clock is ticking, we have put together just the right resources to help you plan and optimize your online business for the busiest season of the year.

Buckle up, because you’re in for a high-converting ride through checkout optimization best practices to boost your holiday sales, expert-recommended books to improve your SaaS strategies, and the most essential Black Friday statistics to account for while planning your campaigns.

Whether you have already started designing your eCommerce blueprints for the upcoming months or are still unsure where to kick off from, read on to discover the recipe for success that we have assembled for you!

Happy selling!

Ready to take on the most exciting season in terms of online sales? Well, we’ve got you covered, as this November, we have prepared a comprehensive webinar where Nicoleta Danilet, Senior CRO Specialist at 2Checkout (now Verifone) will share actionable tactics and best practices on how to optimize your checkout for the promotional season.

Register now to save your spot for November 17!


According to a recent report, changes in the global payments landscape are accelerating, and with these changes come challenges. Learn about the key trends in the global payments space, how businesses are enhancing their current infrastructures to reconcile payments, and how to keep up with regulatory changes.

Are you planning to take on the second-largest economy in the world in terms of real GDP? Check out this resource for a primer on the state of digital commerce in China and get details on need-to-know aspects to expand your eCommerce business in the Chinese market.


To grow your knowledge, it’s imperative to explore new resources and stay up to date with the industry. To inspire you, we asked some of our favorite SaaS experts to recommend their top growth books. Find out what they are!

Affiliate marketing can be a great way to gradually scale your business in terms of reach, brand awareness, and even revenue. Give this resource a read to find out how to get in front of new customers worldwide through the global Avangate Affiliate Network.


As the biggest sales event of the year is fast approaching, it’s important to get acquainted with the most essential statistics to know what this year has in store for Black Friday.

Stalled growth is almost inevitable for most SaaS companies at one time or another. While growth can’t instantaneously be rejuvenated, focusing on specific metrics can help you avoid hitting that growth ceiling.

There is no other sales or marketing asset that can sell better than a case study. From driving leads and priming prospects to closing deals, case studies are a valuable asset that businesses need to learn how to leverage. Watch this CommerceNow ‘22 session featuring Joel Klettke, Founder of Case Study Buddy, to learn actionable insights on what a successful case study process looks like in practice and how to tell stories that sell


As the SaaS landscape has become increasingly competitive in the last few years, businesses need to keep developing their service to ensure that it stays relevant and appealing. Discover how usage-based pricing can improve your customer experience and boost your revenue!

To surf through our industry’s recent challenges, subscription businesses should focus on two critical improvements: enhancing the customer experience and reducing subscriber fatigue and churn. Find out which are the best strategies to implement to upscale your subscription game.

Now that you are all set up for the sales season, it’s time to finalize your strategies and last-minute details in order to boost your sales these upcoming holidays. We wish you the best of luck and may the odds be ever in your favor!

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