Updated in October 2022.

There are plenty of blogs and websites dedicated to SaaS out there, but sometimes nothing beats a good book. An expertly written book offers a great way to learn in-depth strategies and tactics that you can explore in your day-to-day tasks and along your long-term career path.

It’s always a good idea to explore new resources to continually grow your knowledge, so we asked a few experts to recommend their favorite SaaS growth books. Some are sales related, some offer a fresh perspective on content marketing, and others cover great growth hacking techniques. Suggestions came from a variety of SaaS experts, including Brian Massey, Jane Portman, Tim Suolo, Max Alts, Nichole Elizabeth DeMeré, Phil Wainewright‏, Aaron Ross, Ian Moyse, Andy Mura, and more.

Bonus: Looking for additional resources to stay up-to-date with SaaS trends, and learn new insights? Then check out these 26 SaaS & subscriptions podcasts to listen to on the go!

If you’re looking to start off in the SaaS industry or simply looking to discover new growth tactics and best practices, get one or more of the books listed below, read them cover to cover, and enthusiastically apply the techniques these experts reveal to help your SaaS business reach new realms of growth.

Without further ado, here some of the most recommended growth books from SaaS experts:


Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

by Max Altschuler


Hacking Sales helps you transform your sales process using the next generation of tools, tactics, and strategies. Author Max Altschuler (CEO and founder of Sales Hacker Inc) has dedicated his business to helping companies build modern, efficient, high-tech sales processes that generate more revenue with fewer resources. In this book, he shows the most effective changes you can make to evolve your sales and continually raise the bar.

Behind the Cloud

by Marc Benioff


Marc Benioff, chairman and CEO of Salesforce, tells the (untold) story of the $50 billion cloud software company he launched in 1999. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. This is a must-read for anyone who works in cloud software!

(Recommended by Phil Wainewright‏)

How to Win Friends & Influence People

by Dale Carnegie


Dale Carnegie’s time-tested advice has helped countless people succeed in business and personal life. How to Win Friends & Influence People is one of the most innovative, timeless, and best-selling books of all time. Make sure to give it a read to discover six ways to make people like you, twelve ways to win people to your way of thinking, and nine ways to change people without arousing resentment.

(Recommended by Matt Billoti)

The 48 Laws of Power

by Robert Greene


Released in 1998, this is considered by many to be one of the most powerful books ever written, for business and beyond. The 48 Laws describes world leaders and how they dominated. Drawn from 3,000 years of the history of power, this definitive guide helps readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV, and Machiavelli had to learn the hard way.

(Recommended by Max Alts)


Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

by Bryan Eisenberg


Good SaaS marketers know that customer-centric marketing is essential. Successful marketers need to anticipate, plan, and execute on what their customers perceive as relevant. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers a perspective on Persuasion Architecture, a proven Persona-based methodology. Give this book a read to learn about the six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing strategy.

(Recommended by Brian Massey)

Value as a Service: Embracing the Coming Disruption

 by Rob Bernshteyn


In Value as a Service, enterprise software and spend management expert and Coupa CEO Bernshteyn provides step-by-step insights for today’s business leaders on how they can better deliver and measure value to customers. The book sends a loud and clear message – disruption is coming. Given that business models are shifting across all industries, Rob Bernshteyn explains the areas of change that will be necessary for a company to provide value as a service.

(Recommended by Phil Wainewright‏)

From Impossible To Inevitable

by Aaron Ross and Jason Lemkin


From Impossible to Inevitable details the hypergrowth playbook of record-breaking companies like Zenefits, Salesforce, and EchoSign. Whether you’re a small business owner or have a $1 billion firm, you can use the insights from these notable companies to learn what it really takes to break your own revenue records. The authors show how you can grow your company by developing repeatable processes that will consistently drive revenue and increase your growth.

(Recommended by Aaron Ross)

The Hard Thing About Hard Things

by Ben Horowitz


Ben Horowitz is the cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs. In The Hard Thing About Hard Things, he offers essential advice on building and running a startup. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. This is an invaluable read for veteran entrepreneurs as well as those aspiring to start their own ventures for the first time.

(Recommended by Aaron Ross and Matthew Howells-Barby)


The Lean Startup

by Eric Ries


Eric Ries is an entrepreneur and author of the popular blog “Startup Lessons Learned.” The Lean Startup provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever. Rather than wasting time describing elaborate business plans, the book offers entrepreneurs in companies of all sizes a way to test, adapt, and adjust their vision continuously.

Scaling Up: How a Few Companies Make It … and Why the Rest Don’t

by Verne Harnish


In Scaling Up, Verne Harnish, founder of the world-renowned Entrepreneurs’ Organization (EO), and his team share practical tools and techniques for building an industry-dominating business. The book focuses on the four major decisions every company must get right: People, Strategy, Execution, and Cash. It’s written so everyone from frontline employees to senior executives can contribute to the growth of a firm.

(Recommended by Pierre Lechelle)


Zero to One: Notes on Startups, or How to Build the Future

by Peter Thiel


In Zero to One, entrepreneur and investor Peter Thiel shows how to explore the new frontiers of innovation and continuous expansion of information technology, to learn how to take advantage of the endless opportunities to create value in the world. The book presents an optimistic view of the future of progress in the United States, and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

(Recommended by Sujan Patel)

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

by Nick Mehta, Dan Steinman and Lincoln Murphy


Customer success is the hottest B2B movement since the advent of the subscription business model, and this one-of-a-kind guide shows you how to make it work in your company. The three co-authors, Nick Mehta, Dan Steinman, and Lincoln Murphy, show you how to kickstart your customer-centric revolution and make your investment in success stick for the long term.

(Recommended by Nichole Elizabeth DeMeré)


Good to Great: Why Some Companies Make the Leap and Others Don’t

by Jim Collins


In Good to Great, Jim Collins establishes how companies can transition from being good companies to great companies, and how most companies fail to make the transition, and ways to avoid that. If you are looking to boost your SaaS company’s growth, Jim Collins has laid out seven principles to follow to transform your business from just good to great.

(Recommended by Sujan Patel)

Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy

by R “Ray” Wang


Among the many books about digital transformation, this one by technology guru Ray Wang is an excellent read. He shows how organizations can surf the waves of change and keep their promises to customers. Learn why companies must pivot with and ahead of major social, organizational, and technological shifts or risk being left behind.

100 Days of Growth

by Sujan Patel & Rob Wormley  (eBook)


100 Days of Growth brings you 100 effective growth tactics based on the strategies and techniques that experts Sujan Patel and Rob Wormley have used to help hundreds of clients move the needle and actually grow their businesses over the last decade. You’ll get to read about real companies and people that have or are currently using these growth strategies to get ahead in their industries.

(Recommended by Shayla Price and William Harris)


Influence: The Psychology of Persuasion

by Robert B. Cialdini


In his New York Times bestseller, Dr. Robert B. Cialdini explains the psychology behind the reason why people say yes and how to apply these principles ethically in business and everyday opportunities. If you’re looking to upscale your SaaS venture, this book is a must-have in your library. Influence: The Psychology of Persuasion exposes six universal principles of influence and how to become a skilled persuader through reciprocation, commitment and consistency, social proof, liking, authority, and most importantly, scarcity.

(Recommended by Tim Suolo)

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

by Ann Handley


B2B content marketing can be incredibly boring. But it doesn’t have to be. Ann Handley is a true content guru and a marketing veteran, and Everybody Writes is a wonderful guide to attracting and retaining customers with stellar online communication. It offers great guidance and insight into the process and strategy of content creation, production, and publishing, with actionable how-to advice designed to get results.

(Recommended by Joel Klettke)

Content Strategy for the Web

by Kristina Halvorson


This is another great content-focused guide that every business, even SaaS, should look at. Content Strategy for the Web will teach you how to create and deliver useful, usable content for your online audiences, when and where they need it most. Without meaningful content, your website isn’t worth much to your key audiences. Find out how to create smarter, more accurate, more compelling content over time and how to analyze your results.

(Recommended by Joel Klettke)

Great by Choice: Uncertainty, Chaos, and Luck–Why Some Thrive Despite Them All

by Jim Collins


In Great by Choice, Jim Collins studies a question that has come up to all of us at one point, which is “why do some companies thrive in uncertainty, even chaos, and others do not?” And to discover the answer to this question, Collins has spent nine years researching and analyzing the principles for building a truly great enterprise in fast-moving times.

(Recommended by Sujan Patel)

Social Selling: Techniques to Influence Buyers and Changemakers

by Tim Hughes


We believe that social selling should be given more credit and importance. Sales professionals need to develop relationships with their prospects through social networks to reach them early in the decision-making process. Social Selling will teach you a great deal about the power of social media, providing a practical, step-by-step outline for mastering the skills and techniques necessary to achieve social sales. These include developing a high-quality community, building trust, developing authority and influence, and connecting with changemakers.

(Recommended by Ian Moyse)

The Elements of User Onboarding

by Samuel Hulick


If you want to improve your onboarding experience, I recommend starting with this enjoyable, hands-on 130-page guide. It focuses on SaaS businesses and provides a lot of wonderful, real-world examples. If you write or design how people sign up for your product, or how users set-up their accounts, this book is a must-read!

(Recommended by Andy Mura)

Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

by Ryan Holiday


A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter didn’t spend a dime on traditional marketing to get started. There were no press releases, TV commercials or billboards. Instead, these companies relied on a new strategy called growth hacking to reach people with modest marketing budgets.

In Growth Hacker Marketing, bestselling author Ryan Holiday talks about these new growth strategies and provides valuable examples and case studies for aspiring growth hackers. Whether you work in a start-up or for a Fortune 500 company, this book provides a road map for building awareness fast.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash, Maura Ginty and Rich Page


Landing Page Optimization is your go-to guide to making your online business’ landing pages profitable. To establish effective marketing strategies, it’s of utmost importance to test and optimize your landing pages to maximize your brand’s exposure and boost your conversion rate. In this guide you will find covered topics such as preparing your content for testing, how to interpret results, and how to recognize the seven most common design mistakes. You will also find multiple case studies with before-and-after results to get you inspired and show you how to test them on your own, as well as fresh information on website usability.

(Recommended by Brian Massey)

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney


If you’re on the lookout to build a legendary company from scratch, you need to invest time to also design and build a legendary category at the same time. Your company needs to be a Category King. But if you don’t design that Category King, you’re bound to create a failure. Showing examples from inside and outside of our own scope and practice, Play Bigger teaches both entrepreneurs and established companies how categories can be defined, developed, and mastered over time.

(Recommended by Tamara Grominsky)

Hooked: How to Build Habit-Forming Products

by Nir Eyal


Hooked is based on Nir Eyal’s years of research, consulting, and practical experience. It shows you how to design experiences, products, and services that users love and helps you uncover the secrets of businesses that can keep users coming back. Hooked is written for product managers, designers, marketers, start-up founders, and anyone else who seeks to understand how products influence our behavior.

(Recommended by Andy Mura)


The Five Dysfunctions of a Team: A Leadership Fable

by Patrick Lencioni



The Five Dysfunctions of a Team is an engaging novel that follows the travails of Kathryn Petersen, DecisionTech’s CEO, as she faces the ultimate leadership crisis. She must unite a team in such disarray that it threatens to derail the entire company. Patrick Lencioni reveals the five behavioral tendencies that go to the heart of why even the best teams struggle, as he offers a powerful model and step-by-step guide for overcoming those dysfunctions and getting everyone rowing in the same direction.

(Recommended by Will Critchlow)

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

by James Clear


In his book, Atomic Habits, James Clear reveals practical strategies that will teach you how to form good habits, break the bad ones, and master small behaviors that lead to remarkable results.

Building good habits is the key for any SaaS entrepreneur looking to start a business and scale it into a successful venture, and this book will be your ticket to learning how to make time for new habits, design your environment to make success easier, and how to get back on track when you fall off course.

Product Demos That Sell: How to Deliver Winning SaaS Demos

by Steli Efti (Kindle Edition)


With nearly 20 years of experience in sales and entrepreneurship, Steli has trained thousands of founders, sales directors, and sales rep to build sustainable and predictable revenue for their SaaS companies. If you’re a SaaS startup founder or sales rep, this eBook will teach you to ensure prospects attend your demos, discover why your demos fail to close the deal, better differentiate yourself from competitors, and so much more!

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

by Sean Ellis, Morgan Brown


This great book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must-read for any marketer, entrepreneur, innovator, or manager looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.

Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg, Justin Mares


As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Traction teaches you the 19 channels you can use to build a customer base, and how to pick the right ones for your business. Not to mention it also gathers awesome interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot).

High Output Management

by Andrew S. Grove


The most essential skill of creating and maintaining a new business can be summed up in a single word: managing. Born of Grove’s experiences at one of America’s leading technology companies, High Output Management is equally appropriate for sales managers, consultants, and teachers, as well as CEOs and startup founders. By reading this book you will learn effective techniques from real-life business cases for creating highly productive teams and methods of motivation that lead to peak performance.

(Recommended by Jane Portman)

We hope that this list provides enough books to keep you busy for a while – and to help transform your business.

Looking for more insights on what lies ahead in the upcoming months and years in terms of SaaS trends? Read our free eBook to discover what the experts have to say in terms of trends and how the SaaS industry will evolve to get ready to hyper boost your scaling strategies!


Did one of these books provide an insight that took your business to the next level? Tell us all about it in the comments.

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